Journal

Honest answers about hair, skin, and the ingredients that matter.

All About Castor Oil Clean Beauty Ecuador Ginger Grapeseed Hair Care Hair Growth Hair Loss Ingredients Jojoba Maracuja Peppermint Process Research Rosemary Routine Scalp Care Shampoo Skin Care Trust Turmeric
Clean Beauty
What Does "Natural" Actually Mean in Hair Care?

"Natural" has no legal definition in cosmetics. Any brand can use it. Here is how to tell when a product is genuinely clean versus just good marketing.

5 min read February 10, 2026
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Hair Care
What Does "Infused" Mean in Hair Care?
You see infused on hair products everywhere, but most brands use the word loosely. Here is what real infusion is and why it matters.
5 min read Feb 10, 2026
Hair Care Ingredients Process
About
Why Volcanic Soil Makes Better Botanicals
If you have wondered why we source botanicals from Ecuador's volcanic highlands, the answer starts in the soil.
4 min read Feb 10, 2026
About Ecuador Ingredients
Ingredients
Turmeric Oil for Face: The Complete Guide
Turmeric oil brightens skin, smooths fine lines, and hydrates without clogging pores. The complete guide to choosing and using turmeric f...
5 min read Feb 10, 2026
Ingredients Skin Care Turmeric
Clean Beauty
The Truth About "Organic" in Beauty Products
When you see organic on a beauty product, it might mean something. Or it might mean almost nothing. Here is how to tell the difference.
5 min read Feb 10, 2026
Clean Beauty Ingredients Skin Care
Hair Care
Sulfates in Shampoo: What They Are and Why They Matter
Sulfate-free is a marketing term, not a quality standard. Learn which surfactants to avoid, which to look for, and why the ingredient lis...
6 min read Feb 10, 2026
Hair Care Ingredients Shampoo
Hair Care
How to Read Your Shampoo Label: 6 Ingredients to Know About
Most shampoos have 30-60 ingredients. Learn the 6 categories that matter and how to spot the difference between marketing and a genuinely...
6 min read Feb 10, 2026
Hair Care Ingredients Shampoo
Hair Care
Sacha Inchi Oil: The Amazon Omega-3 for Hair and Skin
Sacha inchi is one of the most nutrient-dense plant oils in the world, and you have probably never heard of it. Here is why we use it in ...
5 min read Feb 10, 2026
Hair Care Ingredients Skin Care
Hair Care
Rosemary Shampoo vs. Rosemary Oil: Which One Do You Need?
Rosemary shampoo and rosemary oil do completely different things. Learn which one you need based on your goals, and when it makes sense t...
6 min read Feb 10, 2026
Hair Care Rosemary Shampoo
Hair Care
Best Rosemary Shampoo for Thinning Hair: What to Look For
Most rosemary shampoos still use sulfates. Learn what actually makes a rosemary shampoo work and what customers with thinning hair report.
6 min read Feb 10, 2026
Hair Care Rosemary Shampoo
Hair Care
Rosemary Oil vs. Minoxidil: What the Research Actually Says
A 2015 study found rosemary oil comparable to minoxidil 2%. Here is what the study actually showed, what it did not, and what it means fo...
5 min read Feb 10, 2026
Hair Care Research Rosemary
Hair Care
A Simple Rosemary Hair Care Routine for Thinning Hair
The best hair care routine is the one you will actually do. Here is a simple 3-step rosemary routine based on what 144K+ customers find w...
5 min read Feb 10, 2026
Hair Care Rosemary Routine
Hair Care
Peppermint Oil for Hair: Benefits and How to Use It
Peppermint oil creates an immediate cooling sensation on the scalp. But beyond that wake-up feeling, it has genuine properties that suppo...
5 min read Feb 10, 2026
Hair Care Ingredients Peppermint
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